| Adventi rebrand says IT all |
| Friday, 31 October 2008 | |
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Edinburgh based Crombie Anderson have recently been appointed to rebrand the Adventi Group. The work was won in a competitive tender process which saw the agency present to the Adventi board. The Adventi group is currently comprised from Adventi and the acquisition of Scotsys and Integral Arm, and were ranked 14th in the Sunday Times Tech Track 100, an annual list of the UK's fastest-growing private technology companies. As part of the rebrand process, Crombie Anderson have completed extensive map and gap interviews with key stakeholders, staff, customers and suppliers together with an extensive visual audit to establish the current internal and external perceptions of the group.
The findings of which clearly recommended that going forward they are solely known as Adventi. The rebrand will initially look at a new all encompassing identity which will reposition Adventi as a united IT solutions consultancy. Talking of the win Crombies Creative Director Jim Ramsay said “this is an incredibly exciting time to be part of the Adventi group and we, as their design partners, look forward to the challenge of repositioning them”. The launch (both internal and external) which is scheduled for early December will encompass all corporate collateral, staff apparel, vehicle livery, signage and of course the website. |

