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Real PR - SME Case Study

Company Profile
Real PR is one of Scotland’s leading independent public relations agencies. Founded in 2000, they were determined to create a public relations service with a real difference – hence the name.

Real PR’s trademark is a fresh, creative and hard working approach to public relations. It is an approach that secures real results for their clients.

The Brief
Real PR are a small PR agency based in Glasgow, with an extremely dynamic work environment, they require high levels of access their data and client communication.  Being a small business, they required a high quality solution without the big budget. Without a central, locally managed server with Windows, Exchange Server, and Active Directory, Real-PR had limited update services, error reporting, access to public folders in Outlook, or a shared contact management database, and as an overhead for staff, Antivirus and file backup software had to be managed on each workstation individually.

The Approach
Adventi were approached by Real-PR after they lost trust with their existing IT supplier to do a full ITC audit and recommend what best technology to use for their business, whist saving on IT support costs.
Ilya Scott Real-PR’s MD, realised on advice from both employees and clients that technology could enable their business to be more flexible and communicative. This triggered them to look past their existing IT provider for a more strategic IT partner.

The Solution
Adventi implemented a MS Small Business Server 2003 solution to enable Real-PR to access Exchange functionality, SharePoint Team Services, remote access, and a manageable infrastructure. This ran alongside the existing network and PC infrastructure, allowing minimal additional expenditure. A perfect partner to SBS 2003 was Total Email Care, allowing virus and spam filtering of email outside of the internal network, whilst also providing resilience against local power and adsl failures.
Alongside the SBS infrastructure Real-PR employees now have one single point of contact for all problems or queries through the Adventi helpdesk. This has greatly increased employee buy-in and confidence in the solution and allowed them to see the benefits to their own daily work.